Universal Pictures and Columbia Pictures

Universal Pictures (also known as Universal Studios) is an American film studio owned by Comcast through the Universal Filmed Entertainment Group division of its wholly owned subsidiary NBCUniversal. It is worldwide but its headquarters is based in California, United States. It is the oldest member of Hollywood's "Big Five" studios in terms of the overall film market, and its revenue is in the billions; 4.29 billion is the estimated revenue from 2018 alone.

(Information about universal pictures: https://en.wikipedia.org/wiki/Universal_Pictures)

Universal pictures have had a number of top grossing films such as Jurassic World which in total earned a staggering $1.6 billion in the box office sales, The secret life of pets which in total earned less than Jurassic world but still made $875 million in box office sales.  They also have created films such as The Minions ($1.1b in box office sales), Despicable Me 2 ($970 million in box office) and Despicable Me 3 which also performed well resulting in $1 billion in the box office. They have produced classics such as ET, Jurassic Park, How The Grinch Stole Christmas, Jaws, Back to the future which are all in their top 25 grossing films and newer films such as The Minions for example, and are planning to release more films in 2019 such as Glass that has been released already on the 18th of January which has earned between $50 and $75 million, they are also planning to release Happy Death Day 2u as well as How To Train Your Dragon: The Hidden World and the film Us.

(Statistics from box office: https://www.boxofficemojo.com/studio/chart/?studio=universal.htm)
(The films Universal are releasing in 2019: https://www.imdb.com/list/ls041389970/)

One of Universals subsidiaries; Universal Parks and Resorts is the third-largest amusement park operator in the world, and is competing against other parks such as Disney Parks, they had approximately 49,458,000 guests that visited Universal Studios theme parks in 2017. Therefore, Universal does not just specialise in the film industry only. They specialise in creating action/adventure films or animations, and one of their subsidiaries is Dreamworks Animation, so they can horizontally integrate in this section and therefore can specialise in creating successful animation films. Due to the variety of films that they produce, they have a varied target audience and their philosophy is to bring entertainment to the public, via movies, rides and shows for example. 

(Information about Universal Parks and Resorts: https://en.wikipedia.org/wiki/Universal_Parks_%26_Resorts)


Columbia Pictures is an American film studio, production company and film distributor that is a member of the Sony Pictures Motion Picture Group, a division of Sony Entertainment's Sony Pictures subsidiary of the Japanese multinational conglomerate Sony Corporation. The company is also worldwide and its headquarters is based in California, United States. Its revenue is also in the billions; at $9.1 billion in 2017 and is also apart of the original "Big Five" studios.

(Information about Columbia: https://en.wikipedia.org/wiki/Columbia_Pictures)

Columbia (Sony pictures) have also had films perform well in the box office such as Jumanji which made $962 million worldwide and was released 2 years ago. However, they have released classics such as; Spiderman which made $821 million worldwide as well as Spiderman 2 and Spiderman 3 and Spiderman Homecoming and The Amazing Spiderman which are all in the top 10 of Columbia's top 10 grossing films of all time and combined, they have made approximately 5 billion worldwide. They have produced films such as Hancock, Ghostbusters, Men in Black, Skyfall, The Da Vinci Code, Venom which was out last year and made $855 million worldwide. They specialise in Action films primarily as well as adventure and have done an action comedy film (22 Jump Street) which performed well, it made $331 million worldwide and Columbia do not tend to make many comedy films, but have made films with a thriller genre, romantic comedies, animations, sci fi, Action Dramas etc which have also performed well. Due to the variety of films that they produce, their target audience is varied, from teenagers to adults depending on what the film genre is. (Information about Columbia's top grossing films: https://www.boxofficemojo.com/studio/chart/?studio=screengems.htm)

I am choosing the film marketing section of my production brief due to the fact i watch a lot of films and have a huge interest in them compared to the other briefs which i am not so interested in. My initial ideas on the creation of the DVD would be targeted towards a more adventure film, inspired by the Maze Runner; as that genre is one of my favorites as well as the action film genre; superhero movies etc. However, i was considering doing a spy film, as it would be easier to take photos for it rather than an action/adventure film. As there are places i could go to get my pictures that i would need for my production, pictures in dark alleyways, pictures in a warehouse, in an abandoned place etc and props for it would be easier to obtain, as well as it being easier to get characters for that genre.

This is my newspaper front page which is apart of my development on creating practical pieces of work, i learnt how to format a newspaper as well, by using particular font sizes in order for it to look more like a newspaper, rather than just using the typical Calibri font as the headline font. Using pictures to back up my headlines, by titling my newspaper name as "The Fake News" as irony as the headlines are fake news and what Trump would classify as fake news. Using these techniques, it has helped me to design the front page of this newspaper.