Moodboard

The Kingsman and James Bond (two similar media products)

The Kingsman – Secret Service:

Gary "Eggsy" Unwin (Taron Egerton), whose late father secretly worked for a spy organization, lives in a South London housing estate and seems headed for a life behind bars. However, dapper agent Harry Hart (Colin Firth) recognizes potential in the youth and recruits him to be a trainee in the secret service. Meanwhile, villainous Richmond Valentine (Samuel L. Jackson) launches a diabolical plan to solve the problem of climate change via a worldwide killing spree.

Colour scheme:
The colour scheme of this poster consists of a mixture of colours, ranging from gold,white and black as well as silver. The colour of the fonts are predominately gold; which could suggest the royalty and highness of the Kingsmen in the film, as that is what you would associate with the colour gold, there are also fire and sparks within the poster which could infer the violence that would happen within the film, the use of the guns portrayed in the poster could also suggest the violence and action within the film which would also attract the target audience of the film which would be male teenagers as there is violence as well as action within the film and that is usually more appealing to male teenagers. The background colour is also black which suits the spies persona; wearing black suits, looking smartly dressed, and ready to fight but whilst looking good for it.

Position of text and antagonists:

The main 3 characters within the film are positioned in the middle/top of the poster, which instantly grabs our attentions as 3 of the main characters are well known; Colin Firth, Micheal Caine and Samuel L Jackson. By positioning these characters in this way, it could attract different audiences as the names of the main characters are positioned at the top of the poster; therefore more people would watch the film due to the actors starring in it are very well known. The font of the release date as well as the title really stands out in the poster due to the font as well as the black background, its easy to read and viewers can easily see when the film is released so they can go watch it in the cinema. By having the main characters who are the villains as well as the heroes within close proximity of each other could suggest that it would be 4 main heroes as well as 2 main villains against each other as we can infer that the two villains are on opposite sides to each other and the rest are around them.

James Bond, Skyfall:

When James Bond's (Daniel Craig) latest assignment goes terribly wrong, it leads to a calamitous turn of events: Undercover agents around the world are exposed, and MI6 is attacked, forcing M (Judi Dench) to relocate the agency. With MI6 now compromised inside and out, M turns to the one man she can trust: Bond. Aided only by a field agent (Naomie Harris), Bond takes to the shadows and follows a trail to Silva (Javier Bardem), a man from M's past who wants to settle an old score.



Colour Scheme:
The colour scheme of the poster is predominantly black; which has connotations of evil, power and death and white which also has connotations of innocence, purity and success which is ironic as the two colours have completely different meanings and Daniel Craig (James Bond) is surrounded by both of them, which could foreshadow how his character acts in this specific film Skyfall. the poster also has a hint of gold for the "007" as well as blue as Daniel Craig's outfit consists of white,black and blue. The colour scheme is simple and is what is expected of James Bond posters as they all have the same concept, same look to them but just different colour schemes and certain things in the background are different as well as the poses Daniel Craig does are also different such as the James Bond Spectre poster for example, he has his arms crossed instead of relaxed as he is in the sky fall poster, he has a different background behind him in Skyfall compared to Spectre, he has a silencer on his gun for Spectre and doesn't in Skyfall etc. The colour scheme attracts a more male audience usually who are in their teens as the film is an action film as well as a spy film which stereotypically targets the teenage male audience for this film.

                                                          Position of text and protagonist:
Daniel Craig is positioned in the centre of the poster as he is the main attraction of the film as he is the main protagonist; James Bond and is always wearing a suit and having a weapon of some sort in posters as that is his persona and what he is known as; an  intelligence officer that works for the MI6 (the secret service). This displays how the film belongs to the action genre as a gun usually represents a lot of violence and danger.
The font is eye catching and grabs your attention, as it is a clean font and a font you would associate to be in a spy film poster due to how it looks. The title of the poster is towards the bottom of the poster but is at a spot where it still grabs your attention as the font size of the title is bigger than the text below it therefore that makes it stand out, and that it is a different font compared to the text below it.
The fact that the 007 logo is on the poster makes people recognize that this is a bond film as it is highly regarded within the action film genre and is very well known, the fact that they used the colour gold for the logo could resemble the fact that it shows personal power and success within the bond films.